It has been awhile since I looked at any of Joel Veitch’s wacky world via his hilarious and clever Web site rathergood.com. I received his latest and “13th ever” newsletter from rathergood.com and his band 7 Seconds of Love. There I found he has a few new pieces of hilarity including his Quiznos “We Love the Subs” ad as well as his video “Let’s Get Wasted.” The latter was made, says Veitch, after a friend told Luxus Lager that if they would give them “hundreds of beers” they would film themselves drinking those brews.
Veitch, an English “computer animator, animated commercials director and singer/songwriter,” has developed a cult following with rathergood.com since it came online in 2000. It was only last year that I first stumbled onto his work when I found the spellbinding “Independent Woman,” in which some Bohemian kitties get down to Elbow’s odd but catchy tune. The little calico on the xylophone is bitchin’ dude.
If you’ve never heard and seen Veitch’s creation, check them out, they’re out there.